The work starts with a diagnosis

A structured engagement that surfaces the root cause of stalled growth and names the leverage points.

Two to four weeks. Interviews, data review, systems audit, and a written diagnostic that tells you — plainly — what's broken, what's working, what to stop doing, and where the highest-leverage fix actually sits.

You leave with clarity. Sometimes that clarity is "you don't need what you thought you needed." Sometimes it's "here's the one thing that, if fixed, changes everything downstream." Either way, the next decision is an informed one.

This is the right starting point for almost every founder. Most engagements begin here.

For founders who've had the diagnosis and want help implementing the fix across strategy, data, and execution.

This isn't an agency retainer and it isn't fractional CMO work. It's senior advisory with hands close enough to the work to make sure the integration actually happens — across the places strategy, data, and execution usually stop talking to each other.

Scope, shape, and duration depend on what the diagnostic surfaces. No two look the same.